An Open Invitation to Entrepreneurs

Sydney, New South Wales, Australia · General · Nov 2018


Hey there,

My name's Alex Cleanthous and I'm the Chief Innovation Officer at Web Profits.

I'm currently on the lookout for entrepreneurs who want to join our fast-paced, work hard / play hard team.

Keep reading to find out why…

Why entrepreneurs you ask?

Because we quickly realised that some of the best performers in our company are those who are trying to 'make money' online using any and all means necessary.

I'm an entrepreneur at heart, and I know what it means to spend your own money on a project to try to make a profit (and how hard it actually is).

More importantly, I know how fast you learn when you're spending your own money trying to achieve a goal (even it's just to make a profit of $1000).

It's a different kind of thinking… the 'hacker mindset' applied to online marketing (if you will).

That's the kind of people we're looking for.

What we do at Web Profits

At the core, our aim at Web Profits is to help our clients grow fast using every online marketing tactic we have at our disposal…

Adwords, Facebook Ads, SEO, display ads, social media, email marketing, landing pages, web design, you name it… if it can help us 'make more money' for our clients, we test it out, figure out how to make it profitable and then roll it out to our clients.

I'm really talking about Conversion Rate Optimisation – the process of optimising the conversion rate of every part of the strategy to achieve maximum profit for minimum spend.

To add to that, we're currently working on some very innovative approaches to really help our clients take their companies to the next level.

Training programs for entrepreneurs

We take training very seriously at Web Profits – the better you are, the better results you achieve for our clients, and the faster we'll grow. Simple.

But it's not your standard training…

I find the very best courses from entrepreneurs who have made millions of dollars themselves and have created a course teaching people what they've learnt (the hard way).

I also look for the latest strategies out of the US, buy the best courses available on the topic, and then share it with everyone in the company.

We've spent hundreds of thousands of dollars on these high-impact 'home study' courses and make them available to everyone in the company.

But we don't just leave it with you… you'll also create a training plan of what you plan to learn over the next 12 months.

You can choose courses about Productivity, Conversion Rate Optimisation, Adwords, SEO, Social Media Marketing, Direct-Response Copywriting (my favourite), Google Analytics, Web Design, Strategy, Sales, and anything else you think will help you be a better online marketer.

The best way to learn is through implementation

Completing a training program is one thing… but applying it to an online marketing campaign is completely different.

That's why we expect you to implement everything you learn on the campaigns you manage on a daily basis.

We work at a very fast pace at Web Profits… it's common to hear the statement 'I can't believe it's already 4.30pm!'.

That's because people in our team are fully engaged in what they're doing – it's a combination of doing really challenging things that fit with what you want (and like) to do. I refer to this as 'flow'.

Our aim is to get you into 'flow' as quickly as possible because that's where you'll achieve optimum performance.

Being an entrepreneur is one thing… but applying what you know to other businesses, and learning the latest and most innovative strategies for growing a business online, will take your skills to the next level (where you can actually make a lot of money for yourself).

What do we expect from you?

We've created an environment where you can learn, test things out, and even run your own ventures on the side – that's right, we really support that (and we may even invest in one of your ideas!).

In exchange we expect you to be 100% committed to Web Profits and its clients when you're in the office.

We have daily departmental meetings, a weekly meeting with the entire team…

And on the last Friday of each month we finish up at lunchtime and head out to have some fun – sometimes it's an activity in the park, other times it's a pub lunch, other times we break out the decks in the office and chill out for the afternoon.

We do this as a reward for the month that's been, and so that people can catch up with with the rest of the team in a more social environment.

There's also a foosball table (courtesy of Google), a Playstation, an Xbox, a drone and nerf guns… so you can clear you mind and come back to the campaigns fresh.

We'd also like you to stay with us for at least 2 years (that's probably how long it will take you to learn everything you need to know anyway). And hopefully (because of the environment we've created) you'll stay with us much longer.

What kind of people are we looking for?

We're looking for self-starters who are hungry to learn and take the initiative to bring new ideas to the table, push the boundaries of what's possible, and continually innovate how we produce results for our clients.

You don't necessarily need experience in other companies doing the job we're looking at hiring you for (although that works too) but you do need to show us what you've done for yourself, what you've learnt from the experience and what you can bring to the table.

Next steps…

If this sounds like you, then I'd love to hear from you.

Send a cover letter outlining what you've done, what you've learnt from the experience and what you can bring to the table.

We're always on the lookout for talented people and can often see talent where others can't.

If we like what we see, we'll be in touch to organise a casual interview and see if we're a good fit for one another.

All the best,

Alex Cleanthous
Chief Innovation Officer
Web Profits

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